This is the Performance Optimization & Core Web Vitals service page for Best Website.
If your site feels slower than it should, or Core Web Vitals are holding back your search visibility, this service is where we roll up our sleeves and focus on nothing but speed and stability.
We work across platforms — WordPress, Shopify, headless frontends, and custom stacks — and prioritize changes that make a real difference in how fast the site feels for your visitors.
What this service covers
You do not need to guess which plugin, app, or script is slowing things down. We start with data, then move into targeted fixes:
- Baseline performance and Core Web Vitals review for key pages
- Image, script, and stylesheet optimization
- Caching, CDN, and configuration tuning across your stack
- Template- or route-level fixes for your most important pages
- Clear before-and-after reporting so you can see the impact
You will know exactly what we changed, why we changed it, and what to watch for going forward.
Platform-aware, not platform-limited
We regularly work on:
- WordPress – themes, plugins, database queries, and server-level configuration
- Shopify and other SaaS platforms – apps, theme code, Liquid templates, and storefront scripts
- Headless and custom builds – API calls, bundle size, caching strategies, and edge delivery
The core principles stay the same, but the tuning is tailored to the platform you actually use.
Who this is for
This service is a good fit if:
- Your site technically “works” but feels sluggish or heavy
- You are seeing Core Web Vitals warnings in Search Console or performance tools
- You are about to invest in SEO or paid traffic and want the site ready first
- Your team is tired of guessing which plugin, app, or setting is slowing things down
- You maintain a content-heavy, ecommerce, or application-style site where speed directly affects revenue or satisfaction
If you are already on our WordPress Hosting or using another managed hosting platform, we work with your current environment rather than forcing a move — and we will be explicit if hosting is part of the bottleneck.
How we typically work
We keep the project focused and evidence-based.
1. Baseline and profiling
We begin by:
- Capturing lab and field data from tools like PageSpeed Insights, WebPageTest, and CrUX
- Identifying slowest pages, templates, or flows from your analytics
- Mapping out critical user journeys (home → key pages → conversion)
This gives us a clear picture of how the site is performing today and where it hurts most.
2. Prioritized performance plan
Next, we translate findings into a practical plan, typically grouped into:
- Quick wins with clear, low-risk improvements
- Medium-effort changes with strong upside (e.g., script consolidation, lighter templates)
- Larger structural recommendations where needed (e.g., theme changes, hosting adjustments)
We review this with you so the work aligns with your risk tolerance and timelines.
3. Implementation and tuning
From there, we implement changes in a controlled way:
- Optimize images, fonts, and critical CSS/JS
- Adjust caching rules, CDN behavior, and platform settings
- Refactor heavy components or remove unused functionality where appropriate
- Focus explicitly on LCP, CLS, INP, and overall perceived responsiveness
We favor changes that improve both metrics and real user experience, not just synthetic scores.
4. Before-and-after reporting
Once changes are live, we:
- Re-run the original tests on the same pages and flows
- Compare Core Web Vitals and key metrics against the baseline
- Summarize improvements in a concise report your team can share internally
You will see how far you moved the needle and where future effort will make the most difference.
How this connects to other services
Performance rarely lives in a vacuum. It ties directly into:
- SEO & Content Strategy – Faster, more stable pages support better rankings and user engagement.
- Website Audit & Technical Review – For teams that want broader context before focusing on performance.
- Web Design & Development – When templates or themes need deeper structural changes to stay fast.
- Ongoing Website Support – To keep performance from degrading again over time.
We can treat this as a focused performance sprint, or fold it into a broader roadmap that includes hosting, design, SEO, and ongoing care.
If your site feels slower than your expectations — or slower than your competition — this service is the fastest path to measurable, defensible performance gains. Reach out to talk through your stack, and we will recommend the right starting tier for your site.