Technical SEO sounds intimidating, but most of it comes down to two things:
- Making your website easy for search engines to understand
- Keeping it error-free as your team updates content
Here’s a simple, practical checklist any team can use.
1. Keep your site crawlable
Check the basics:
- robots.txt exists and isn’t blocking important content
- your XML sitemaps are live (not cached or outdated)
- canonical URLs are consistent
- redirects avoid chains and loops
2. Maintain clear internal linking
Internal links help Google:
- understand page relationships
- discover new content
- assign topical relevance
A consistent internal linking pattern does more for SEO than most teams realize.
3. Watch your Core Web Vitals
You don’t need perfect scores — you need predictable performance.
Focus on:
- LCP (largest content)
- INP (interaction delay)
- CLS (layout stability)
These affect rankings and user trust.
4. Mark up everything with structured data
Not as a bonus — as your default.
Pages that deserve schema:
- blog posts
- services
- locations
- authors
- FAQs
- breadcrumbs
Your site becomes easier for Google to interpret, categorize, and reward.
5. Fix issues as they appear in Search Console
Search Console doesn’t exist to punish you. It exists to guide you.
Teams that check monthly stay ahead of problems. Teams that don’t often discover issues after rankings drop.